Zillow: Marketing Juggernaut

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Joel Burselm at The Future of Real Estate Marketing blog points to a forthcoming Fortune cover story on real estate wunderkind Zillow. It’s very long and says nothing radical but has some interesting history and goes into the site in detail.

The real story behind Zillow is marketing.

The site took (house valuation) data that was hard to come by, but not unique, and packaged it in user-friendly and attractive ways. They’ve continued to build on initial consumer interest, with more content and features, and have created an extremely valuable site, which the article says, might ultimately go public.

In a relatively mature online segment without brands, Zillow is quickly building one.

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