Some Mixed Reviews for Panama Migration

The image “https://i0.wp.com/static.flickr.com/96/272593676_af8e606fbb_m.jpg” cannot be displayed, because it contains errors.The WSJ (sub req’d) has a long article today, undoubtedly in anticipation of Yahoo’s earnings call today, on search marketers’ experiences with Panama platform migration. The reviews and opinions presented are generally positive but the article also points out that some smaller businesses have had problems and frustrations.

I’ve also seen some negative comments in search-related discussion groups. But any change is often met with resistance or frustration.

Although I’m not a search marketer professionally, from my point of view Panama is a significant improvement over the old Overture platform.


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