HotJobs-Hearst Integration

I was reading about Apple earnings on the SF Chronicle (a Hearst pub) website and found this display ad, the apparent first fruit of the newspaper-Yahoo! integration:


Hearst is one of the (now nine) newspaper chains in the Yahoo! consortium. If you click through it goes to this co-branded page:


Here’s a related MediaPost (reg req’d) piece on the struggle Tribune Co. may be having finding a buyer at a good price and the intensifying competition in various online classifieds segments, especially jobs. And here’s more on the bidding for Tribune from PaidContent.

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