That headline is a reference to The Who’s “Won’t Get Fooled Again.”
Even as InsiderPages is being shopped (rumor), having had apparent difficulty in driving growth and selling to SMBs, another new “social directory,” MojoPages is preparing to launch in San Diego. Dick Larkin alerted me to the fact of their existence.
They talk (on their video blog) about what they’re doing as though they’ve invented the concept of combining reviews and directory listings, seemingly without awareness of how competitive and difficult the “space” is. The most interesting (and perhaps smart) aspect of what they appear to be doing is the “diary of a startup” approach, which may help them jumpstart community.
But they’re going to face the identical challenges that everyone trying to sell to SMBs faces.
Many have come before . . .