Free classifieds ad syndicator vFlyer announced that it would be introducing a subscription model. The company allows sellers to create better looking ads with templates (that act as landing pages or website substitutes) and then distribute those listings to a range of classifieds destination sites including Craiglist. It’s the cousin of simplified search marketing provided by yellow pages and selected newspapers.
The service is a good one and makes sense given the fragmentation of the online marketplace. The weak link for vFlyer was the ad supported model they were using.
The subscription model makes sense for company, which will still allow sellers who create up to 10 ads/fliers to use it for free. But those who wish to publish 25 or more fliers will have two packages to choose from, staring at $19.95 and going up to $34.95 for a premium subscription.
The company has a number of competitors, including Postlets and SubmitYourListings (in real estate). The ability of vFlyer to gain traction with its subscription service will be based on the degree to which it can successfully differentiate from these competitors’ free services.