Yahoo! Local Cranking Up Community

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This happened late this past week and it’s already been widely reported but I’d be remiss if I didn’t mention Yahoo!’s new quicker, more open business details editing capability. Yahoo! is making it possible for all users to edit business profiles and/or upload photos.

Yahoo! promises to allow the changes to go live with 24 hours (to permit editorial review and prevent mischief). Here’s more from the Yahoo! Local & Maps Blog.

The purpose of doing this is to generate better, more complete data and encourage more participation (and therefore usage). The richer and more accurate the data the better the product.

By contrast, Google Maps, AskCity, Windows Live Local do not allow users to directly rate or provide information about local businesses. Google and Ask provide user ratings from third parties. IAC sister company Citysearch is one of those in the case of Ask (and Google). And SuperPages, which provides local advertisers to Microsoft, now has user reviews.

One Response to “Yahoo! Local Cranking Up Community”

  1. Building the ‘Local Internet’ Says:

    […] parties. Microsoft is trying to get users involved as well as using aggregation. And Yahoo! Local, even more aggressively, is trying to tap the community by expanding the ability for users to annotate local listings. Yelp […]

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