‘Geographic Web Layer’ on Google Earth

Google has aggregated what it’s calling a “Geographic Web Layer” in Google Earth. It’s a collection of photos and informational content from Wikipedia, Panoramio and user-generated content from the Google Earth user community. Here’s more from the Official Google Blog.

Here’s Google’s Matt Cutts on local results (with Maps) in Google.com: “plus box.”

On the general subject of dynamic mapping . . . it’s now very clear that some sort of enhanced mapping capability is becoming “table stakes” for local search sites. The question is finding the just right balance of “wow” features and basic functionality.

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