The Washington Post has a piece today on Gannett’s new “hyper-local” Internet first coverage experiment. There are some expressed concerns in the article about diminished quality and the neworthiness of subjects being covered in a push for hyper-local content.
By analogy think about YouTube. It rose to immense popularity not just because of the so-called “tail content” but because of copyrighted, high-quality professionally produced material.
Newspapers need to retain the integrity their greatest asset, editorial content, and not pump a bunch of “cat in local tree” stories onto their sites for the sake of having local content.
Community participation and inclusion of third party content can satisfy the “hyper-local imperative.” Newspapers must also focus on the usability of their sites in tandem with any reporting changes.
Related: The NAA predicts 22% online ad growth at newspaper sites next year (via MediaPost)