More Classifieds News: Oodle

Adding another newspaper to its list of customers, classifieds aggregator/search engine Oodle has announced a deal with the San Diego Union Tribune, which is owned by Copley Press and not part of what we might now call the “Yahoo! Newspaper Group” or owned by the Gannett, Tribune, McClatchy troika.

The deal, like other newspaper deals Oodle has done, brings third-party classifieds content into the Untion Tribune’s website. (The Union Tribune has also used its website as a tool to gain content for the print publication.) Unlike Oodle’s partnership with the Washington Post’s Express online edition, this is with the main newspaper brand.

Here’s the Union Tribune’s own coverage. Here’s an example of the integration in the Pets category.


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