Maps, Demograpic Data and Local

Real estate site HotPads has created demographic “heatmaps” for the entire U.S. featuring age, income, percentage of renters and average -rent data. Here’s the household income map for LA.

These demographic data are freely available but not many people are mapping it in this way beyond a few B2B vendors. So beyond the novelty factor, why is this important?

Local targeting becomes demographic targeting (and more) when you start layering more information (e.g., HH income) on top of maps. Imagine Google, Yahoo! or MSFT offering this capability via their advertising platforms. You select areas and can target by income, age, renters, homeowners, ethnicity, etc. And there’s lots more data out there that could be further layered on top of maps, taking ad targeting to incredibly precise new levels, all based on location.

Now you can start to see how maps + demographic data makes local search incredibly powerful. I would imagine that we’ll start to see such offerings in the not-too-distant future.


3 Responses to “Maps, Demograpic Data and Local”

  1. Darth Bush Says:

    I like the GeoIQ maps better.

  2. Patrick Jen Says:

    You may want to have a look at our site: We’ve had heat maps since the inception of our product with over 40 to date, not to mention a number of other innovative features for real estate search. Give it a look.

  3. SEO and internet marketing blog Says:

    SEO, internet marketing, search engine optimization, blog

    Very interesting blog! You are an excelent writer… Nancy

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