Mobile Video: Yes or No?

I was in an Apple store this past weekend to look at the impossibly small new Shuffle. What caught my eye — literally — however was the video iPod. The quality of the video was great for a tiny screen. I know that others had reviewed it long ago and made similar remarks, but I’d not really held one in my hand or paid close attention.

iMedia today has a longish article on mobile video. The author cites a Jupiter survey showing relatively high consumer demand (44% interested) for mobile video. Other surveys indicate little or no demand for mobile video, even among teens.

There are a couple of issues here: consumer demand and adoption of mobile video (which implicates the user experience) and the business model (subscription vs. pre-roll). Right now, however, basic adoption is the big challenge for those promoting mobile video and related business models.

I’d have to say that while I remain something of a skeptic, I was really moved to re-examine my thinking after seeing the clarity of the images on that tiny iPod screen. I now think that at some point — probably farther out than most people anticipate — mobile video will be a fairly mainstream phenomenon.

7 Responses to “Mobile Video: Yes or No?”

  1. Mike Orren Says:

    Check out the video on the new BlackBerry Pearl and you’ll be even more of a believer.

  2. Media Blog Says:

    Getting a SprintPCS video turned me into a mobile video convert. I actually wrote a post on this a couple of months ago … mobile video is the next bubble … but making money off it is going to be just as hard as making money from text on the Web, maybe harder.

  3. Video, Video, Video « Screenwerk Says:

    […] And then there’s the related subject of mobile video distribution (see iPod video on airplanes) but that’s another story — literally. […]

  4. YouTube in Deal with Verizon « Screenwerk Says:

    […] Consumers have shown some interest in mobile video but not anywhere near what the hype and forecasts suggest. Short form video is much better suited to mobile phones than full-length clips right now. (But see “Mobile Video: Yes or No?“) […]

  5. YouTube.com & Verizon : Mobile Video Says:

    […] Consumers have shown some interest in mobile video but not anywhere near what the hype and forecasts suggest. Short form video is much better suited to mobile phones than full-length clips right now. (But see “Mobile Video: Yes or No?“) […]

  6. purple motes » Carnival of the Bureaucrats #6 Says:

    […] equipment: (a) That might assist him in making a stroke or in his play;…” In the near future, mobile video may not involve unusual equipment, and in modern life watching Internet videos is as natural as […]

  7. Mobile Video Convert | Mobile Phones Information Blog - Free Tips and Resources on How TO!!! Says:

    […] at the impossibly small new Shuffle. What caught my eye ‘ literally ‘ however was the Video iPod. The quality of the Video was great for a tiny screen. I know that […]

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