Yahoo! Autos Launches ‘Green Center’

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Getting out in front of the increasing market for “green” products and services, Yahoo! Autos has launched a “Green Center.” The site profiles and rates/ranks hybrid and energy efficient cars. It also integrates Yahoo! Groups and other community content. Yahoo! worked with an organization called Environmental Defense to generate its ratings system.

Taking a design cue from Yahoo! Tech, the subdomain looks lots better (in my opinion) than the rest of Autos.

Green Center is smart for Yahoo! for several reasons, chief among which it will appeal to left-leaning affluent and younger users. It also differentiates the site from other competitors in the autos segment. There’s also a halo effect that Yahoo! generally will get in much the same way “cause marketing” creates a halo for the sponsoring companies.

The site has lots of interesting information, like cars that can run on biodiesel and an alternative fuel station locater.

Car

But see how fickle and changeable US consumers are once gas prices drop.
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And now for the bad headlines that will appear in the newspaper tomorrow: Yahoo! Looks for Green in New Autos ‘Green Center’

Of course there’s “Green Is the New Black.” And so on.

One Response to “Yahoo! Autos Launches ‘Green Center’”

  1. Food Glorious Food « Screenwerk Says:

    […] Yesterday, Yahoo! launched its “Green Center” for Autos. Today: Yahoo! Food. Among others, this is an Epicurious competitor. Food looks like a pretty rich (no pun intended) site, with community, Answers and video among other features. But what’s more interesting — on a “meta-level” — is the contrast between Yahoo!’s approach to verticals and Google’s. […]

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