MingleNow also allows you to earn VIP points. You get points by inviting others to join MingleNow, and you can redeem the points offline, with free drinks at bars, for example. Bar owners see it as a way of reaching out to new potential customers, and letting them know about promotions.
The company is owned by lead-gen/online marketer Blue Lithium. Blue Lithium’s CMO is Dakota Sullivan who was formerly with LookSmart and knows the local space relatively well.