Google some time ago had conducted a limited test of buying/placing ads for customers in print newspapers, such as the Chicago Sun Times. Now, Barry Schwartz at SEW reports on a new round of tests from Google with print newspapers.
All roads point to future common buying platforms for traditional and online media. For example, Spot Runner is an example of the Internet being used as a buying platform for traditional TV. And eBay was chosen to build something similar on a larger scale (per the WSJ).
Screenwerk 