The Graying of MySpace

Assuming they’re accurate comScore data argue that MySpace users are growing up — so to speak. This AP story republishes and discusses the data:

Half of the site’s users are 35 or older, according to comScore Media Metrix’s analysis of its U.S. Internet traffic measurements. Only 30 percent are under 25 despite a common belief that the site is mostly populated with kids and young adults.

Just a year ago, teens under 18 made up about 25 percent of MySpace, the popular online hangout run by News Corp. That’s now down to 12 percent in the comScore analysis released Thursday.

The comScore metrics also show comparison demographics with Facebook, Friendster and Xanga. Interesting data.

Only a third of MySpace users are under 25. As the site continues to morph into a portal the trend toward older users will probably continue, suggesting stability for the site but a corresponding loss of cool/hipness/etc.

That means other social media sites should benefit when younger audiences eventually migrate from MySpace.

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3 Responses to “The Graying of MySpace”

  1. Fatdoor Launches 'Local Social Network for Adults' « Screenwerk Says:

    […] and a number of ways the site could immediately improve as well. Notwithstanding the “graying of MySpace,” the “momster” sites and Facebook’s local dimensions, no one has yet built […]

  2. Kelsey Group Blogs » Yahoo (and MySpace): Where Do We Go From Here? Says:

    […] into question here, given the notion that it could be losing popularity; its average user age is rising; questions of a social networking bubble; and the sizeable competitive threat from the red-hot […]

  3. Fatdoor: 'Local Social Network for Adults' Says:

    […] and a number of ways the site could immediately improve as well. Notwithstanding the “graying of MySpace,” the “momster” sites and Facebook’s local dimensions, no one has yet built […]

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