Jingle Debuts SMS Ads

Jingle Networks (1-800-Free411) has launched promotional text messages, which are opt-in for consumers:

Using the new SMS service on the 1-800-FREE411 network, marketers can enhance their audio campaigns by allowing consumers to respond to their promotions both directly via phone or elect to receive a text message containing additional information, such as the requested phone number, or a promotional offer – all leading to higher customer conversion and revenue potential. The SMS feature can be used as part of a sponsorship ad or deployed in a targeted direct response offer.

This is essentially mobile couponing (via text). Cellfire and others are seeking to exploit coupons in a mobile environment. In the UK, Miva and InfoNXX’s 118118 directory assistance service have had success with a similar program.

CBS is the first advertiser to use Jingle’s new text offering to promote its fall TV lineup. Here’s the release.


One Response to “Jingle Debuts SMS Ads”

  1. Ranja Says:

    This was some very important information about the rapid success of SMS technology. I am interested in learning more about SMS Technology!

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