Is Email a Huge Advantage in Mobile?

Everyone is familiar with the “Crackberry” addiction — people who can’t stop checking their email on their Blackberries. There’s also Telephia data that reflects Yahoo! Mail was the number one mobile destination for US consumers. Email as a content category on mobile devices is also number one.

Wireless carriers are seeking to avoid being “disintermediated” by portals and search engines and working with private label partners to deliver wireless search and other mobile services. But without email will they be at a big disadvantage?

The fact of users wanting to access their email in a mobile environment may heavily predispose them toward the mobile services of their email carriers. Of course, in my view, user experience will trump all other considerations — people will gravitate toward what works in mobile. But all things being relatively equal, “owning” an email user will offer a huge advantage in developing mobile market share.

Right now that would put Yahoo! in the driver’s seat as the number one online email provider with an aggressive mobile initiative going. Microsoft won’t be far behind, with similar assets.

But MySpace is also a big email provider now and has 100 million registered users (and a smug attitude). AOL has lots of email users but is lagging in its mobile initiatives (except for MapQuest). Yet Google has such a strong brand in search that it may be able to leverage that without comparably broad adoption of gmail.

11 Responses to “Is Email a Huge Advantage in Mobile?”

  1. AhmedF Says:

    Dammit to hell.

    MySpace does *NOT* have 100,000,000 users. They have 100,000,000 registrations. Do an analysis of any random 100 user ids in a row, and you will find that less than 10% are in use (Ive done it 5x times myself). Hell I have registered three times myself (and never used it past 5 minutes).

    This is almost as ridiculous as the ‘PhotoBucket does 2% of US internet traffic’.

    Sorry to freak out, but I just hate the huge numbers pulled out. Would love HitWise to do an actual study on how many users visit MySpace more than once a week (a much better reflection of ‘users’).

  2. Greg Sterling Says:

    I’ll make the suggestion to them.

  3. AhmedF Says:

    Here we go: http://digg.com/tech_news/Debunking_the_MySpace_Myth_of_100_000_000_Users_the_Real_of_Users

  4. AY Says:

    Why do you think AOL is lagging in its mobile initiative ?

  5. D Says:

    Why do you not think AOL is lagging it its mobile initiative? Have you compared them against Yahoo and Google?

  6. Greg Sterling Says:

    They did some nice things initially and the “AOL Portal” is available on many carrier decks. MapQuest has been aggressive in developing and promoting mobile. But AOL has not been as publicly visible. If you’re an AOL user the experience is pretty good on a Java phone for example. But there’s nothing really to differentiate AOL from its competitors in mobile.

    MapQuest has been making a big push in that regard.

  7. jane Says:

    I use yahoo with my blackberry, and now I am just used to it. When I have no time to sit on my computer I just use my blackberry.

    Ok, fine. I have created my blog gadgetcraze.blogspot.com with title My Gadget My Style Mantra! . I am posting artiles about home handy gadgets. I wish to join other and have their opinions about gadgets and also want to know what people wish to read. Come and post your comments so that I coulb post more article related to your comments.
    Jane
    blog: http://gadgetcraze.blogspot.com

  8. jane Says:

    I use yahoo with my blackberry, and now I am just used to it. When I have no time to sit on my computer I just use my blackberry.

    Ok, fine. I have created my blog gadgetcraze.blogspot.com with title My Gadget My Style Mantra! . I am posting artiles about home handy gadgets. I wish to join other and have their opinions about gadgets and also want to know what people wish to read. Come and post your comments so that I coulb post more article related to your comments.
    Jane
    blog: My Gadget My Style Mantra! http://gadgetcraze.blogspot.com

  9. GMail for J2ME Devices « Screenwerk Says:

    […] Yahoo! Mail was the number one mobile site in July according to Telephia. And of the top 10, three were email (AOL and Hotmail). Clearly mobile email access is in important use case and, in my opinion, a “leverage point” for other mobile applications. Which is why those with an email relationship with a user have an advantage or head start in mobile. […]

  10. New Index Measuing Mobile Reach « Screenwerk Says:

    […] Look at how local-related sites and mail dominate. What’s also interesting is the ranking of GMail, which is more widely used in mobile that online. That may reflect the nature of GMail users as more tech-savvy “early adopters.” My belief is that mobile email is a strategic advantage and leverage point for other mobile services. […]

  11. Gadgets Article Says:

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