There’s an ongoing debate about the issue of local database accuracy. Accuracy, freshness and comprehensiveness are the attributes you want in a local database. There are a lot of claims and complaints about the databases but I haven’t seen anything empirical one way or another.
Today I met today with a startup in the local space that said they licensed the data of one of the big three database vendors and went “door to door” in one San Francisco Bay Area town to verify the accuracy of that information.
What did they find? Shockingly, they discovered there was something wrong (minor to major issues) with 47% of the listings! That’s a remarkably large number. I was truly surprised.
If this is reflective of general accuracy of the databases in local then this is a much larger problem than I previously thought.