IAB/PwC: Online Ad Revenues $4B+ in Q2

From the IAB/PwC (via MarketingVox):

U.S. internet advertising revenues for the first six months of 2006 totaled some $7.9 billion – a new record, and 37 percent more than in the first half of 2005, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Internet ad revenue totaled nearly $4.1 billion for the second quarter, exceeding the $4 billion mark – a 36 percent increase over 2Q05.

Search was up in terms of dollars, but flat on a percentage basis. Lead-gen was up 2%, as were classified revenues. Display advertising showed monetary growth but was down as a percent of total online advertising:

	FH 2006		FH 2005
Search		40% ($3,164)		40% ($2,315)
Classifieds		20% ($1,582)		18% ($1,042)
Referrals/Lead Generation		8% ($633)		6% ($347)
E-mail		2% ($158)		2% ($116)
Display Related		31% ($2,531)		34% ($1.968)
Rich Media		7% ($554)		8% ($463)
Ad Banners / Display Ads		21% ($1,661)		20% ($1,157)
Sponsorships		4% ($316)		5% ($289)
Slotting Fees		less than 1% (less than 1$)		1% ($58)

Overall, online revenues are on track to hit $16 billion this year, vs. $12.5 billion in 2005.