IAB/PwC: Online Ad Revenues $4B+ in Q2

From the IAB/PwC (via MarketingVox):

U.S. internet advertising revenues for the first six months of 2006 totaled some $7.9 billion – a new record, and 37 percent more than in the first half of 2005, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Internet ad revenue totaled nearly $4.1 billion for the second quarter, exceeding the $4 billion mark – a 36 percent increase over 2Q05.

Search was up in terms of dollars, but flat on a percentage basis. Lead-gen was up 2%, as were classified revenues. Display advertising showed monetary growth but was down as a percent of total online advertising:

 

FH 2006

  FH 2005
Search   40% ($3,164)   40% ($2,315)
Classifieds   20% ($1,582)   18% ($1,042)
Referrals/Lead Generation   8% ($633)   6% ($347)
E-mail   2% ($158)   2% ($116)
Display Related   31% ($2,531)   34% ($1.968)
Rich Media   7% ($554)   8% ($463)
Ad Banners / Display Ads   21% ($1,661)   20% ($1,157)
Sponsorships   4% ($316)   5% ($289)
Slotting Fees   less than 1% (less than 1$)   1% ($58)

Overall, online revenues are on track to hit $16 billion this year, vs. $12.5 billion in 2005.


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