BusinessWeek on Click Fraud

Danny Sullivan at SEW points to a Steve Rubel post re a Biz Week cover story on click fraud. The furor and frenzy over click fraud had seemingly died down. This may reignite it.

And now a piece in the NY Times (reg. req’d) over the weekend about it. What will prevent click fraud from killing (or substantially damaging) paid search is the central role that search plays in the consumer purchase process.


One Response to “BusinessWeek on Click Fraud”

  1. AhmedF Says:

    Hrmm – how come no one talks about YP fraud (eg mountains of published books used by no one) and TV fraud (way overinflated viewship counts).

    Someone needs to do some real investigation into ‘old’ media’s metrics.

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