‘ParentsConnect’ Launch on the Horizon

Viacom/Nickelodeon is behind the new parent social networking site. Here’s a NY Times article on the company (reg. req’d):

In a nonpublic test of the site over the summer by about 1,000 recruited participants, executives learned that these users wanted to blog; now, every user with a profile can, Ms. Reppen said. Through the beta test, which is now open to new members, Nick is learning that parents want spaces to sell their crafts, a separate Christian home-schooling discussion and bigger type on the Web site. Local discussion boards will be added, as will user-generated video.

I wrote about it briefly here (bottom) and in this post toward the bottom.

Basically this site, if it can gain traction, becomes a formidable competitor to yellow pages and other local sites. (It’s kind of a parent portal with local content.) Why? Because moms/parents are the ones who drive much of activity on InsiderPages, Judysbook, Angieslist and other similar sites. The Berkeley Parents Network and other non-commercial parents’/moms’ sites have heavily influenced the development of these “social directories.”

While ParentsConnect isn’t entirely local, it does have local content provided by Viacom-owned GoCityKids. As I said previously, Viacom now becomes a potential buyer for these sites (in addition to the usual suspects).

2 Responses to “‘ParentsConnect’ Launch on the Horizon”

  1. Rise of the ‘Mom Networks’ « Screenwerk Says:

    […] ParentsConnect […]

  2. Dueling Mom Sites « Screenwerk Says:

    […] ParentsConnect […]

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