Judysbook Expands into Coupons, ‘Social Shopping’

Seattle, WA Reviews - Restaurants, Doctors, Hair Salons and more - Judy's Book

Here are the deals and here’s the press release, which explains that the deals are showcased in a . . .

[C]ommunity-powered index of the best local and national shopping bargains to be found both on and off the Web. The site includes information about the best buys from leading national retailers like Amazon.com, GAP, Office Depot, Apple, and Dell, plus current deals from top-rated local merchants.

All deals on the site are rated for quality and value by the Judy’s Book community, with top-rated deals promoted to a “Hot Deals” list that updates continuously throughout the day. Any registered member can vote on any deal, or enhance an existing deal by adding information, photos and other details. Members can also earn cash rebates from participating merchants when they purchase through the links on the site . . .

This new feature set extends the company’s commitment to savvy shoppers across the U.S. Because most consumer shopping still happens locally, Judy’s Book is currently building tools and features to help merchants and consumers surface local shopping information, and will also be integrating local shopping feeds from outside sources over the next several months. Local merchants can currently obtain free online distribution for their current offers and discounts by visiting http://www.judysbook.com/merchant/ and registering their business with the company.

This comes after Google’s deal with ValPak and its own self-service coupon creation option. For Judysbook this appears to be both a differentiation strategy (for both consumers and merchants) as well as a diversification strategy for the company’s business model. This also puts Judysbook into the emerging category of “social shopping.”

Expect other local sites to embrace coupons fairly rapidly.

I’ll be talking to Judysbook COO Chris DeVore later today and will update this post after the conversation.

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I discovered on my call that Judysbook also has a deal with ValPak, which isn’t resting on Google distribution (wisely). And they discussed with me some aspects of their new shopping and deals model which are very interesting but not yet ready for public consumption. More to come.

Overall, the shopping and deals are going to be a welcome content addition to the local services directory content.

2 Responses to “Judysbook Expands into Coupons, ‘Social Shopping’”

  1. Mike Says:

    Very interesting. We had early conversations with Judy’s Book about partnering with ZiXXo for their local coupon solution. After going through their service, it appears they decided to copy our service instead (almost word for word and step-by-step), albeit with limited functionality. Imitation is the sincerest form of flattery.

    Instead of populating their deals with web affiliate offers, they could have also gained access to 10,000 coupons and broader syndication, had they partnered with ZiXXo.

  2. Brandi Wattle's Website Shopping Guide Says:

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