Former KR Exec. Schneider Lands at Yahoo!

Former Knight Ridder Executive Hilary Schneider has been appointed to head a new business unit (“Marketplaces”) at Yahoo! Here’s the press release:

In this newly created position, Schneider will develop an overarching classified and listings strategy that includes new ways of monetizing transaction listings across Yahoo!, as well as have day-to-day oversight of Yahoo!’s Marketplaces properties in the U.S., including Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping & Auctions, Travel and Yellow Pages.

Classifieds is an area that shown tremendous growth of late and is becoming more competitive. For example, according to Hitwise, local marketplace Craigslist was the tenth most popular search term in August (eBay was third and Yahoo! was sixth and ninth.)

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Related: More from ClickZ and Peter Krasilovsky, who speculates about execution challenges that may lie ahead. Paid Content clarifies the new reporting relationships.


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