RH Donnelley, the third largest US yellow pages publisher, has acquired local SEO/SEM firm LocalLaunch. That means YellowPages.com/AT&T is the only remaining major US publisher that has not acquired an SEM firm. SuperPages recently bought Inceptor and Yellow Book purchased ClickForward previously.
LocalLaunch was being courted by a number of suitors and this is an incredibly interesting development that has lots of implications for RHD and the industry. It’s worth a much longer post, which I will have to defer until later.
Here’s the release, which just came out.