Ads on Google Mobile

Barry Schwartz at SEW reports on Google launching mobile ads in the US, UK and Germany (this was previously tested in Japan.):

The ads are being tested in U.S., U.K. and in Germany and are priced similar to how normal AdWords ads are priced, based on auction. Google has a whole help section for Mobile Ads here. It explains what the ads look like; “Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one.

Google has applied a for a PPCall mobile patent but this doesn’t seem to be tied into that. There’s more information here.

Given the consumer appetite for local information in a mobile environment, this will be valuable inventory for geotargeting advertisers.

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4 Responses to “Ads on Google Mobile”

  1. SmartPhones and Mo-Lo Search « Screenwerk Says:

    […] Price will ultimately drive adoption of smartphones and data plans. If the stars align on these fronts then mobile web browsing will see a good deal of adoption. Accordingly, paid links in wireless search results will be a more meaningful revenue driver. But if prices don’t come down then we’ll be looking at smaller screens and alternative paradigms (e.g., FreeDA/voice-driven category search). Ultimately you’re going to have a mix of modalities and mobile ad models in the marketplace. […]

  2. Search Engine Journal » Smart Phones & Mobile Local (Mo-Lo) Search Says:

    […] Price will ultimately drive adoption of smartphones and data plans. If the stars align on these fronts then “mobile web” browsing will see a good deal of adoption. Accordingly, paid links in wireless search results will be a more meaningful revenue driver. (User experience drives ad model.) […]

  3. davelovesinformation.info » Latest news Says:

    […] Price will ultimately drive adoption of smartphones and data plans. If the stars align on these fronts then mobile web browsing will see a good deal of adoption. Accordingly, paid links in wireless search results will be a more meaningful revenue driver. (User experience drives ad model.) […]

  4. mallandgirls.info » Latest news Says:

    […] Price will ultimately drive adoption of smartphones and data plans. If the stars align on these fronts then mobile web browsing will see a good deal of adoption. Accordingly, paid links in wireless search results will be a more meaningful revenue driver. (User experience drives ad model.) […]

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