WSJ: MSFT Wins Facebook Deal

According to the WSJ (sub. req’d), Microsoft will be the exclusive provider of ads to The Facebook, the number 2 social networking site after MySpace. This comes about two weeks after Google and Fox announced a similar deal for MySpace:

Microsoft will sell and deliver advertising for Facebook, one of a number of “social networking” Web sites that let people set up Web sites that link to each other. Facebook, which grew out of a student Web site at Harvard University, is now the second-largest social-networking site in the U.S. behind News Corp.‘s MySpace, based on the number of visitors to the sites, according to market researcher Hitwise.

Executives at Microsoft and Facebook said the three-year agreement will start with banner advertising but in the future will include advertisements tied to Microsoft’s Internet-search service. Other terms of the agreement weren’t disclosed.

This is clearly a coup for Microsoft.

One Response to “WSJ: MSFT Wins Facebook Deal”

  1. Facebook to Sell to Yahoo!? « Screenwerk Says:

    […] Related: John Battelle points out something I didn’t think about: the Facebook-Microsoft deal. Presumably that’s signed and sealed and would have to be honored if Yahoo! does acquire Facebook. We’ll see. Om Malik argues the deal is highly unlikely. Also, Michael Arrington discusses informed rumors of a potential YouTube $1.5 billion sale. Whether or not this particular rumor is true, YouTube will absolutely sell for north of $1 billion to a media company. […]

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