Good ‘News’ for Yahoo!

Barry Schwartz at Search Engine Watch points to comScore data that reflects Yahoo! News is the dominant online news site with fully one-third of all category traffic (31.2 unique users). Here are the top 10 with newspaper sites in bold:

  • Yahoo! News: 33%
  • MSNBC: 25%
  • AOL News: 22%
  • CNN: 21%
  • Internet Broadcasting (TV affiliate sites): 10%
  • The New York Times Brand: 9%
  • Tribune Newspapers: 9%
  • Knight Ridder Digital (now McClatchy): 8%
  • USATODAY Sites: 8%

There’s additional dayparting and demographic user data in the comScore release.


Related: More on the Topix upgrades and changes from Search Engine Journal.


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