LiveDeal to Cross Sell Print, Online Ads

                             LiveDeal - Online Local Free Classifieds – Buy and Sell Cars, Pets, Furniture, Real Estate, and More

I ran into a couple of people form LiveDeal at Inman’s Real Estate Connect yesterday and they told me they had a big announcement coming. Here’s the release:

AdStar, Inc. and announced a strategic partnership to integrate AdStar’s functionality into The combined capabilities of AdStar and LiveDeal will enable classified advertisers to effortlessly broaden their online classifieds listings to local newspapers and offer the newspaper industry a lucrative new revenue-generating opportunity.

What it basically means is that online newspaper advertisers will be able to buy print as an “upsell.” Conversely, print publishers will be able to effectively offer syndication of their ads into LiveDeal:

Participating newspapers will also have the opportunity to upsell online classified advertising opportunities on to their print classified advertisers. The classifieds platform enables newspapers to effortlessly provide their print classified advertisers with a sophisticated and rewarding online classifieds experience, which includes photos, listing enhancements, e-commerce, fraud protection, community-building, identity protection, storefronts and advanced local search capabilities.

There will be more such deals seeking to syndicate or extend the reach of print and online classifieds to third party networks (and these deals will start to come fast and furiously soon). But it reaffirms the value of print, which continues to be effective – albeit less than in the past – as an advertising proposition. Print without a strong online option is much weaker than print plus meaningful online distribution.

Finally, it affirms the importance and value of “the network” – the idea of a “one-stop shop” for advertisers, whomever that may be, to get both traditional and online media distribution for greater coverage in a fragmented media environment.

See, from yesterday, my post “Panel: Don’t Give Up on Print.”


3 Responses to “LiveDeal to Cross Sell Print, Online Ads”

  1. sellsius° real estate blog » Blog Archive » Inman Real Estate Connect SF 2006 Says:

    […] 11. My New Place – My New Place Wins Inman Innovator Award 12. Baron Briefs – Zillow Opens Up at SF Connect 13. Craigblog – Rob Malda/Cmdr Tacofrom at conference 14. Urban Digs – Urban Digs Wins Inman Innovator Award for Best Blog – CONGRATS NOAH! 15. Rey Estate – Inman SF Day 1 – Top 10 Observations Noah Rosenblatt – Urban Digs 16. Screenwerk – LiveDeal to Cross Sell Print, Online Ads 17 EmediaWire – Tech and Real Estates’ Most Innovative Companies Win Inman News’ 2006 Innovator Award Listen to this podcast […]

  2. Joe Zekas Says:

    You really ought to examine AdStar’s history of “strategic partnerships” before concluding this is a big deal.

    The history, in brief: a press release followed by an empty thud.

  3. Greg Sterling Says:

    Conceptually this is where the market is going — that’s my primary interest.

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