Google: No Browser, Local a Star

Riva Richmond has an article today in the WSJ (sub req'd) that reports on an analyst conference call in which Google CEO Eric Schmidt said there were no plans for a "Google Browser." That's smart since Google has two browser partners (Firefox and Opera).

Product SVP Jonathan Rosenberg added on the call that Local was a very important component of Google's product mix. From the Journal:

Asked about which Google products aside from its popular search engine will help the company financially and when, Mr. Rosenberg said that local-search service Google Maps is "already a pretty significant" contributor. He cited Google Earth, which leveraged the company's acquisition of Keyhole Inc. to bring together satellite imagery and mapping, as a major success for the company. Earth has helped drive traffic to the local service, he said.

Previously Piper Jaffray had estimated that as much as 10% of paid-search revenues were coming from ads using geotargeting (Local). And enhanced geotargeting is one of the impressive features that Yahoo! has baked in to Panama. But more on that later.

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Related: A BusinessWeek piece that discusses Google's struggle and missteps in its efforts to expand offline, especially the print magazine experiment.

John Battelle has a nice summary of Google analyst call "takeaways."

One Response to “Google: No Browser, Local a Star”

  1. Michael Collins Says:

    I’m not counting out a Google Browser yet. The comments Schmidt made reminded me of Steve Jobs before iPod with video came out. I think Google has a lot of interest in a browser and the project will turn out to be a big moneymaker for them.

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