Marketing to Moms Part II

I had asked, "Where's the ad network for women?" Well here it is (per MediaPost [reg. req'd]):

BLOGHER LLC, A MEDIA COMPANY aimed at women, expects to launch an ad network before June, it said Thursday. At launch, Whole Earth Sweetener Company's Sweet Simplicity Sweetener will be the sole advertiser, but BlogHer said it has others lined up for this summer.

"What differentiates us is that we understand what the community will find appealing," said Elisa Camahort, BlogHer co-founder and president of events and marketing . . . The BlogHer blog community was launched in beta at the end of January, and now consists of 60 editors covering more than 20 topics, from parenting to politics.

Also, a reader pointed out yet another new mom-oriented community (soon to launch): MothersClick. And ClubMom has recently unveiled TheMomNetwork. What is it? — a social network for moms (and soon advertisers I'll bet). 🙂

Finally, eMarketer has a nice Mother's Day related roundup of information on moms online:

There are about 80.5 million mothers of all ages in the US, according the Census Bureau . . . According to a recent study by Lucid Marketing . . . 22% of stay-at-home moms and 19% of those who work part time said they visit message boards or chat rooms daily . . . In March, more women with children visited blogs than women without children. Nearly 8.8 million women who are ages 25-54 and have kids visited blogs, according to comScore.


4 Responses to “Marketing to Moms Part II”

  1. Rachel Cook, Co-founder Minti Says:

    Hi, in addition, Minti is also another social networking site focusing on parenting, launched 8th of March 06. The stats you have quoted are great news for sites like us. cheers Rachel

  2. Greg Sterling Says:

    Good luck; I’ll check out the site.


  3. Andra Davidson Says:

    Greg, thanks for referencing our site. We’ll be unveiling more soon. Will keep you posted on developments.

  4. Rachel Sterling Says:

    rachel sterling

    Interesting post. I came across this blog by accident, but it was a good accident. I have now bookmarked your blog for future use. Best wishes. Rachel Sterling.

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