Do You Have ‘Network Fatigue’?

Or will "900 Seconds" get its "15 Minutes"? Here’s an item from PaidContent on the new social network:

[A] stealth social networking service based in Palo Alto, CA and run by former Epinions marketing director Mike Speiser, [900 Seconds] has raised $6.5 million in first round of funding, according to an SEC filing, picked up by PE Week Wire. Investors include Trinity Ventures and Sutter Hill Ventures.

There’s little information to be found on the company and I haven’t talked anyone familiar with it. So I will wait and see, rather than simply dismissing this as yet another community in a sea of new social networks. (But clearly that’s the temptation.)

And then there’s Ziki: Michael Arrington at TechCrunch reports on its beta launch. (He’s right about the registration hassle.) Ziki appears to be LinkedIn meets MySpace meets del.ici.ous meets Flickr meets. . . Arrington also points to this post for some additional (but not very concrete) information.

Entrepreneur Mark Pincus, the former CEO of, would strongly critique these new networks as silos or closed systems — “disconnected marketplaces,” he has called them. In other words it’s the rebirth of the old AOL again and again.

Pincus has argued for interoperability and open standards to allow users to interact with members of different networks without having to necessarily join those networks. Last July, SiliconBeat reported on a new initiative (”GoingOn”) that was theoretically to sit on top of different social networking sites and allow users to interact with one another without having to join specific, individual networks Increasingly that makes sense but I haven’t seen anything recently on the effort.

Indeed, from an entrepreneurial perspective, asking people to register for and actively participate in yet another network site seems an almost futile uphill battle unless you have a long time horizon. VCs tend to be thinking three years.

I’m starting to think there should be a term for the psychological reaction to the proliferation of all these new “Web2.0″ social media launches: “network fatigue.”


Related: The NY Times' (reg. req'd) Bob Tedeschi profiles ShopWiki. Kaboodle and Yahoo! are also in this "social shopping" arena.

TechCrunch discusses RapLeaf, ratings and reviews for any business/merchant not tied to a particular site or even to the Internet. While Arrington discusses it in terms of retail-oriented transactions, it could also be used to rate service businesses and could even spawn — dare I say it — another social network, since ratings/word of mouth is the basis for many of the SNs out there.

More on Rapleaf from Matt Marshall at SiliconBeat


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