Spotted: Billboard for PPCall

I was driving with my family today into San Francisco to go to the SFMoma museum (where I ran into Suranga Chandratillake, Co-founder and CTO of Blinkx) and we passed a billboard that was promoting Ziffleads‘ PPCall offering. Part of the creative said something vaguely like “Pay-per-Call not Pay-per-Click.”

Even for San Francisco/Silicon Valley, this add was striking because it seeks to differentiate PPCall from PPClick and it boldly assumes that most people (or a sizable number of people) who see the billboard will know what PPClick is.

%d bloggers like this: