Local.com Launches in the UK

InterchangeUSA’s Local.com, which has become one of the fastest growing local sites, has launched in the UK. Local.com was one of Google’s top 5 advertisers in February, according to Nielsen//NetRatings:

1. eBay
2. Shopping.com (eBay)
3. Interchange/Local.com
4. Target Corporation
5. InterActive Corp.

The company is using both SEO and SEM to drive traffic, but it’s acquisition costs must be sky high at this point given that ranking. Interchange has also put some or all of the company up for sale, though it appears to be the ePilot network rather than Local.com.

According to a March 7 Reuters article:

Interchange Corp., owner of search engine Local.com, said on Tuesday that it has retained investment banking firm Merriman Curhan Ford & Co. to assist in reviewing strategic alternatives available to the company in connection with its national search business. The investment bank will help the board analyze options including, but not limited to, the combination, sale or merger of the national search business with another entity, the company said.


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