Working with SMI

There are several ways I work with clients:

• Monthly retainer arrangements
• Project-specific consulting
• On-site speaking engagements

My fees depend on the arrangement and the project.

As an analyst, I focus on how the Internet and digital media impact offline consumer purchase behavior. That also means I follow:

• Search and local search
• Mobile Internet
• Maps, directories and online newspapers
• Multi-channel marketing (online shopping, offline buying)
• Social media
• Small business adoption of online advertising
• Online video
• Traditional media efforts to transition revenues online

Did I leave anything out? If your eyes aren’t rolling back in your head and you want to talk more, email me: greg.sterling at gmail.com.