Marchex announced a deal with the Local Media Group unit of Dow Jones. The latter will sell a white labeled version of the Marchex reputation management product to its small business advertisers:
(1) Marchex will provide Dow Jones Local Media Group with a private-labeled version of the Marchex Reputation Management product, which it will sell to its small business customers on a monthly subscription basis and/or bundled with other Dow Jones Local Media Group product offerings; and
(2) Marchex will continue to receive unique content and information from Dow Jones Local Media Group as well as from other new content partners, including CitySquares, Joy of Spa and Measured Up, for inclusion in Marchex Reputation Management, which will benefit users by broadening the local business listing meta-data footprint of the product to nearly half-a-billion items (e.g., user reviews, listings, mentions on blogs and social media).
Reputation management is becoming an essential layer of the local business product suite. Marchex was the first fully realized product in this segment for SMBs; however other companies have more recently developed competing products.
I got a quick demo of the updated Marchex product this morning and found the it had been improved and upgraded further since I last saw it. There are also a number of very interesting roadmap ideas.