Localeze Upgrades Identity Management

The entire realm of local business data is morphing quickly into the more complex and nuanced realm of identity/presence management and reputation management. I learned this morning about yet another local reputation product that will debut in a few weeks.

And this morning Localeze announced that it had upgraded its Business Registration Manager:

[Localeze's] new and improved Business Registration Manager (BRM) which further validates listing ownership of a business’ online identity. The newly launched BRM establishes ongoing dialogue with verified business listing authors, creating trusted authorized relationships, which yield a high level of confidence in listings quality for local search platforms . . .

The BRM upgrade, which includes a new design and interface, allows users to quickly claim their anchor business listing identity (Name, Address, Phone Number) and enhance listings with descriptive keywords and links. The web application gives complete 24/7 access to update, revalidate, and manage local search business listings.

With the “Manage Listings” user interface, validators identify listings that need improvement based on a proprietary automated analysis and provide recommended corrective action. Through the BRM, Localeze will now proactively notify clients of the status of their listings with a monthly dashboard and link for them to correct and update their data, and re-verify their status as the authorized owner of the business listings.

Localeze is increasingly positioned as a one-stop shop for businesses to manage their identities and data across a wide range of local distribution partners. As I suggested in my previous post about the repositioning, Localeze now sees itself more like CityGrid than Infogroup.

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2 Responses to “Localeze Upgrades Identity Management”

  1. Mike Stewart Says:

    I have a feeling someone will put together a low cost of entry SMB reputation mgmt offering soon and be a leader in the space. Getting competitive quick. Problem is, only branded companies need more than review and citation mgmt, but following topic buzz might be an area of concentration from an SEO perspective!

    Very exciting!

  2. Greg Sterling Says:

    The SEO angle is when there’s more content across sites there’s more opportunity to rank, etc.

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