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	<title>Comments on: Apple &amp; Google Battle for &#8216;The Master Screen&#8217;</title>
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	<description>Greg Sterling's Thoughts on Online and Offline Media</description>
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		<title>By: Greg Sterling</title>
		<link>http://gesterling.wordpress.com/2010/05/28/apple-v-google-in-the-living-room/#comment-160283</link>
		<dc:creator><![CDATA[Greg Sterling]]></dc:creator>
		<pubDate>Sat, 29 May 2010 15:50:25 +0000</pubDate>
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		<description><![CDATA[Yep. Fully aware of the other efforts. However it&#039;s not yet a &quot;mainstream&quot; phenomenon and None of the other folks really have the credibility or brand awareness to make it so.]]></description>
		<content:encoded><![CDATA[<p>Yep. Fully aware of the other efforts. However it&#8217;s not yet a &#8220;mainstream&#8221; phenomenon and None of the other folks really have the credibility or brand awareness to make it so.</p>
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		<title>By: Mike Halleen</title>
		<link>http://gesterling.wordpress.com/2010/05/28/apple-v-google-in-the-living-room/#comment-160254</link>
		<dc:creator><![CDATA[Mike Halleen]]></dc:creator>
		<pubDate>Sat, 29 May 2010 06:48:33 +0000</pubDate>
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		<description><![CDATA[Don&#039;t forget Apple and Google are entering a battle that&#039;s already in progress.  I was amused how much of the Google TV talk was about what it means for Apple TV, but outside of tech circles no one has been talking about Apple TV for a long time.  There&#039;s a lot of buzz here, but the connected TV segment is already established and the leaders are Yahoo, Adobe, Roku, Vudu and (one could argue) Microsoft through both Xbox and the media server.  

Apple certainly has the potential to enter the fight, but don&#039;t assume they will win or that Google is the only other player.  

More...
http://thehollywoodgeek.com/2010/05/28/will-google-tv-destroy-tv/]]></description>
		<content:encoded><![CDATA[<p>Don&#8217;t forget Apple and Google are entering a battle that&#8217;s already in progress.  I was amused how much of the Google TV talk was about what it means for Apple TV, but outside of tech circles no one has been talking about Apple TV for a long time.  There&#8217;s a lot of buzz here, but the connected TV segment is already established and the leaders are Yahoo, Adobe, Roku, Vudu and (one could argue) Microsoft through both Xbox and the media server.  </p>
<p>Apple certainly has the potential to enter the fight, but don&#8217;t assume they will win or that Google is the only other player.  </p>
<p>More&#8230;<br />
<a href="http://thehollywoodgeek.com/2010/05/28/will-google-tv-destroy-tv/" rel="nofollow">http://thehollywoodgeek.com/2010/05/28/will-google-tv-destroy-tv/</a></p>
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