Pizza (or plumbers) is always the local search example used in demos and discussions. My plan has been to supplant “pizza” with “sushi.” I use “sushi” in all my examples at conferences and on this blog as a “generic” local search.
If you watch this video interview with Bing’s local product head Mikko Ollila you’ll see him use the “sushi” example unselfconsciously. My (secret) scheme is working 
May 6, 2010 at 4:53 pm |
For a while people I knew always referenced Thai food for some reason. With personalization (like avatars, profile page themes, etc.) it was Hello Kitty.
May 6, 2010 at 8:35 pm |
Yeah I’m down with that. In fact I subconsciously started using sushi as example term years ago. Damn you’re good at this.
May 7, 2010 at 9:52 am |
Since LSS ’09 I’m using Sushi instead of Pizza – Guess Sensis didn’t get the memo!
May 11, 2010 at 5:07 pm |
An old colleague of mine used Sushi as well. I’m partial to Cupcakes for two reasons, I really like cupcakes and you can get some interesting results with cupcakes.