UBL Expands Scope of Mission

The company behind Universal Business Listing, which began with the idea of being the single place for SMBs to submit and manage their data online, is broadening its mission. Here’s some information from a curious press release that went out early this morning:

BounceBack Technologies, a global technology company specializing in business intelligence, today released an open letter to shareholders, customers, and employees announcing that the company is changing its name and expanding with innovative new services and expanded capabilities. Moving forward, the company will focus its efforts on acquiring and developing services that improve the way businesses promote and protect their identity online. This new direction is designed to strengthen BounceBack Technologies, renamed as Name Dynamics, Inc., and help shape the future growth of the company in demand markets such as online search, interactive marketing, and business identity security.

BounceBack acquired the assets of UBL in January, though UBL co-founder Doyal Bryant is CEO of the venture, which is being renamed “Name Dynamics.” At any rate, the mission now appears to be much broader than listings data submission:

Moving forward, the company will focus its efforts on acquiring and developing services that improve the way businesses promote and protect their identity online. This new direction is designed to strengthen BounceBack Technologies, renamed as Name Dynamics, Inc., and help shape the future growth of the company in demand markets such as online search, interactive marketing, and business identity security.

The concept behind UBL was pioneered by the old LocalLaunch (acquired by RHD, now DexOne) with its “master business profile.” And several companies have been trying to executive on a variation of this theme for some time: the idea of a “one-stop shop” that provides access to a broad network of sites for SMBs (or multi-location businesses).

I briefly ran into Bryant at the SMX West conference and he was promising new/big things, which this release hints at.

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2 Responses to “UBL Expands Scope of Mission”

  1. Localeze Is Like CityGrid (in a Way) « Screenwerk Says:

    [...] Localeze sees itself becoming the arbiter of local data quality for its partner engines/sites as well as the insurer of quality and accuracy for its thousands of local business customers across the Internet. As the one-to-many entry point for many of these businesses Localeze is also doing something that is similar to what UBL aspires to. [...]

  2. What’s the scope and option analysis of a business case? | Making Online Business | Premium info on making an online business Says:

    [...] UBL Expands Scope of Mission « Screenwerk [...]

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