In the monthly Hitwise real estate report the company pegs Zillow as the number two real estate site in the US:
And here are the top search queries in the real estate category per Hitwise:
Realtor.com is unlikely to hold on to its top position in my view, as a relatively complacent incumbent, much like MapQuest lost its crown to Google in Maps. The question is when will Zillow become number 1? As an aside, Yahoo! Real Estate (number 3) is increasingly a mix of third party content, including from Zillow.
It’s totally amazing how the newspapers have let this market slip from their fingers in a slow-motion process that has lasted more than a decade.