A Quick Look at the IAB FY2009 Numbers

I was out a few days this week and didn’t get to a lot of the news. One of those items was the release of IAB Internet ad spending numbers for FY 2009 ($22.7 billion). Here are some of the charts (click to enlarge):

The graphic above shows the Internet now in third position after TV and newspapers in the US. Next year it will be number two as newspapers continue their decline.

Here are the revenue breakdowns by category and pricing model:

Most of the local advertising (listings, YP) is grouped within the “Classifieds” category by the IAB, worth 10% of the overall $22.7 billion. The other main category where local or geotargeted ad revenues would appear is search, which was far and away the dominant category of online ad spending.

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One Response to “A Quick Look at the IAB FY2009 Numbers”

  1. Twitter Ads: Scandal Or Big Yawn? Says:

    [...] the world safe for paid-search advertising, which now constitutes the by far dominant component of online advertising revenues at 47 percent last [...]

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