AT&T’s Yellowpages.com site is now “redirecting” to YP.com:
I misspoke as a technical matter when I said that. It’s not actually redirecting; rather it’s showing YP.com as the brand for the URL “yellowpages.com.”
Apparently is the Yellowpages.com “brand” that BellSouth and SBC paid nearly $100M to acquire a number of years ago. However the YP.com site offers an expanded “definition” of yellow pages in accordance with a rapidly shifting local online landscape.
AT&T Interactive’s new effort Buzz.com is slated to launch in the relatively near future.