Check-ins and Local SEO

Andrew Shotland has a nice piece at SEL today on the (publisher) SEO implications of the growing “check in” phenomenon in Local-Mobile:

Check-ins and tips are to local business reviews are what Tweets are to blog posts. The amount of effort required is so much easier and the mobile/gaming factors encourage mass adoption. Sites that amass the unique content for the most businesses will win at the SEO game.

I think the following stats about the number of business profile pages reported indexed in Google over the past 24 hours pretty much says it all.

Yellowpages.com: 219
Superpages.com: 553
Yelp.com: 928
Foursquare.com: 11,300

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This entry was posted on March 22, 2010 at 3:36 pm and is filed under Internet Yellow Pages, Local Search, Mobile, User-generated content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Check-ins and Local SEO”

genieknowsreviews Says:
March 22, 2010 at 5:51 pm | Reply
Sounds good.
Michael R Roberts Says:
March 25, 2010 at 10:05 am | Reply
Surely, the location based paradigm (Foursquare, gowalla, brightkite etc) has been gaining ground lately. It surely is something that cant be missed upon.