In-Stock, Nearby Goes Live on Google

Google promised to bring local inventory data to online and mobile shopping and the company has started to roll the program out. According to a post on the Google Mobile Blog today:

if you’re searching for a product that is sold by participating retailers, including Best Buy, Sears, Williams-Sonoma, Pottery Barn, or West Elm, you can just look for the blue dots in the search results to see if it’s available in a local store.

If you see a blue dot, you can tap on the adjacent “In stock nearby” link, and you’ll be taken to the seller’s page where you’ll see whether the item is “In Stock” or has “Limited Availability” near you. You’ll also see how far away the stores are from you — as long as you’ve enabled My Location or manually specified your location.

(Emphasis added)

This is only mobile for the time being.

I have more detail at SEL and Internet2Go.

___

Update: TechCrunch runs the sensational headline “Google Cuts Milo At The Knees With Its Blue Dot Specials.” Actually the opposite is true in most respects.

This move will validate Milo and some of the other players in the segment, such as Krillion, which have been chugging along but not recognized as killer apps. Now everyone will want to talk to those folks, scared that Google will start to be much more competitive in shopping. 

No one can afford to be complacent; think Google Maps vs. MapQuest, which for too long dismissed what Google was doing as frivolous “bells and whistles” to its ultimate detriment. This information is far more central to the shopping experience than most analysts and marketers realize. 

This is what people really want: tell me what it costs, how good it is and where I can buy it.

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4 Responses to “In-Stock, Nearby Goes Live on Google”

  1. Matt Sokoloff Says:

    It will be interesting if google will ever offer up a public API for the product data.

  2. Benoit Maison Says:

    It would be great if Google Product Search could add a barcode scanner for its iPhone-bearing visitors, like it did for Android.

    There is already a free iPhone app that allows it, called pic2shop. It reads UPCs quickly on all iPhone models (even without autofocus), and it can be made to search any web site.

    See the live demo to search Google Products at: http://www.pic2shop.com/demo/scan.html

  3. Greg Sterling Says:

    Matt:

    Probably not for some time but you may find that from Google’s competitors in the segment

  4. Milo Pushing into SMB Inventory « Screenwerk Says:

    [...] of course recently announced that it would be working with retailers directly to provide this information to consumers online [...]

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