The product is built around a customized rich landing page with a custom URL that will track “every single action taken” (it extends into mobile). The “leads page” offers call tracking and will also capture clicks, emails and other “actions” (using Telmetrics and AgendiZe I believe). The leads page will feature video and maps as well.
According to the release:
At the centre of YPG’s Search Engine Solutions offering will be the ability for advertisers to create a custom leads page with interactive mapping, driving directions, and ‘send to friend’ capabilities. Businesses will also have the option of setting up call tracking to help measure the number of calls received from YPG leads.
I actually thought that YPG had a version of this in market already. But I was wrong apparently — so very wrong :)
As with Yodle’s recent SEO product introduction, this reflects a move away from a pure SEM solution toward a more “holistic” offering for SMBs. And because video is a prominent potential feature of the leads page it should also help YPG sell video to advertisers.
Note to YPG PR: in the future put a version of the video up on YouTube so that it can be embedded in blogs like this.
Update: Silly me, it already exists: