AmericanTowns has gone from an uncertain strategy a few years ago to profitability according to a release out this morning. The release lists milestones the site has achieved (verbatim):
- AmericanTowns.com traffic has continued to double every 6 months, reaching over 3 million unique visitors in January. (Source: Google Analytics; excludes partner sites with our content.)
- Ranked in the top 700 US websites by Quantcast, AmericanTowns.com has the highest daily traffic of any network of hyper-local community websites.
- Revenues again grew even faster than traffic growth in the quarter, dominated by local advertisers seeking local customers, at over 75% of advertising revenues.
- The Company is now profitable, including all costs of its 15,000 community sites, content distribution to partner sites, and all corporate overhead.
- AmericanTowns.com now includes thousands of locally-relevant blogs and receives over 60,000 announcements and event postings directly from community leaders to the site each month. Each day AmericanTowns.com features over 100,000 news stories and over 500,000 locally-related tweets.
The success of the site is happening largely under the radar of most local industry observers. Local events is one of the site’s core strengths.
Advertisement
February 2, 2010 at 2:55 pm |
3MM uniques is definitely an impressive number. I think there are several smaller players that are under the radar — some of the larger ones might do well to acquire the ones that have figured out the sales model, as AmericanTowns seems to have done…
February 2, 2010 at 2:58 pm |
Yes . . . let the acquisitions begin.
February 3, 2010 at 2:52 pm |
[...] reports it is seeing traffic double every six months. According to a press release obtained by Screenwerk, the network had three million unique visitors in January and is now profitable. The sites [...]
February 3, 2010 at 3:51 pm |
[...] reports it is seeing traffic double every six months. According to a press release obtained by Screenwerk, the network had three million unique visitors in January and is now profitable. The sites [...]
February 11, 2010 at 12:43 am |
Well done American Towns! Here is to the next 3 million.