AOL has long owned the greatest ad network reach online. But people forget that because they treat AOL as though it’s “over.” But the recent comScore report (which is essentially monthly) on the top US ad networks reminds us that AOL is still formidable in the display ad segment:
These networks are where 99% of the roughly $7.5B in annual online display ad revenue is concentrated. There may also be other revenues in here, not formally counted by the IAB in the display category.
January 15, 2010 at 9:56 pm |
[...] ComScore: AOL the Top Ad Network, gesterling.wordpress.com [...]