Google Adding ‘Events’ to Place Pages

Mike Blumenthal sent me a link to his blog that reflects Google’s apparent effort to add time sensitive “events” (here broadly construed to include sales) to a local business’ Place Page:

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The page above is the example Mike uses; I looked for others but couldn’t find them. Mike focuses on the lack of visibility of coupons on Place Pages as a potential deterrent for local businesses to use them to announce offers or deals in this way. Yes, that’s certainly an issue.

I would add to that the challenge of getting these SMBs to serve up this content. Google does need to increase the visibility and prominence of these deals or discounts but it also should make them easy to create.

To that end it might think about incorporating Twitter in one or more of several ways, as Citysearch has done. Better yet Google should think about buying or creating the capability to update once (from Google LBC) and push them out to Facebook and Twitter.

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Google just posted about this:

Holding a special event today? Want to post a coupon for 5-7pm tonight? Have a new product in stock? You can now get the word out by posting to your Place Page directly from your Local Business Center dashboard. Once you’ve logged in and are on your business’ dashboard, post an update and it will go live on your Place Page in just a few minutes.

Here’s my more recent and more complete post at SEL about this.

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4 Responses to “Google Adding ‘Events’ to Place Pages”

  1. Greg Sterling Says:

    Right. I don’t imagine it’s challenging to create. Was just saying that broader distribution would create additional incentive.

  2. Mike Blumenthal Says:

    he creation of these has been integrated into the data rich dashboard and is very simple. If someone has made it as far as creating an LBC account then using this feature should be a no brainer.

    Since the feature was rolled out over the past 24 hours, I don’t imagine that too many are yet using it and thus you are unlikely to find many.

    It certainly would be a nice enrichment to mobile data to see event postings within a certain distance or timeframe.

  3. Real Time Content Now in Google Maps Place pages | GEO Local SEO Says:

    [...] Greg Sterling suggests it should eventually be tied direct to FB and Twitter so you could post it once in the LBC, and auto up…. [...]

  4. Falcone Consult and Design Web Blog » Blog Archive » Google Maps Going Real Time? Says:

    [...] Greg Sterling suggests it should eventually be tied direct to FB and Twitter so you could post it once in the LBC, and auto up…. [...]

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