Barry Schwartz at SEL posts on a new lead capture form that’s shown up on Google:
Apparently the advertiser will pay a maxium CPC price for the lead submission. This is another version of what Google previously showed with AdWords Comparison Ads:
This leads to this:
That ultimately leads to this:
Google recently introduced PPCall/Click2Call in mobile and is obviously playing with lead-gen and other variations on its traditional CPC model.
January 8, 2010 at 3:30 pm |
[...] wanted to buy Trulia. Real estate is vertical with billions in ad spending and also one where lead-gen/CPA is well established as a [...]
October 9, 2010 at 7:22 am |
If Google get involved in CPA, many SEM companies cannot live well.