More CPA Action from Google

Barry Schwartz at SEL posts on a new lead capture form that’s shown up on Google:

Apparently the advertiser will pay a maxium CPC price for the lead submission. This is another version of what Google previously showed with AdWords Comparison Ads:

This leads to this:

That ultimately leads to this:

Google recently introduced PPCall/Click2Call in mobile and is obviously playing with lead-gen and other variations on its traditional CPC model.

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2 Responses to “More CPA Action from Google”

  1. Google Mulling Several Ways To Integrate Ads On Maps Says:

    [...] wanted to buy Trulia. Real estate is vertical with billions in ad spending and also one where lead-gen/CPA is well established as a [...]

  2. 苹果大 Says:

    If Google get involved in CPA, many SEM companies cannot live well.

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