Yahoo! Boosts Location in Search Results

Yahoo! is now showing local results where there isn’t a local modifier. Google has done this for several months and so, more recently, has Microsoft.

As explained on the Yahoo! Search Blog:

Starting today, you can see the Yahoo! local business shortcut when you search for a business, even if you don’t include your location in your query. You can also refine results by neighborhood or nearby city right on the search results page.

A nice feature not on Google or Bing is the ability to further refine by neighborhood. A horizontal scrolling menu of neighborhoods is offered and when you click a particular neighborhood the module refreshes on the search results page to reflect the top results for that area:

Google also announced today that it’s providing more information as you mouse over business locations, before you click on a pushpin. There’s a little preview that offers the business name, star ratings (if they exist) and a little review snippet:

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2 Responses to “Yahoo! Boosts Location in Search Results”

  1. Year In Review: Local Search & Maps Says:

    [...] followed suit in December with its own introduction of local results to generic SERPs, while Bing included an "8-pack" from day one of its June [...]

  2. Year In Review: Local Search & Maps | Aitir Google Lab Says:

    [...] followed suit in December with its own introduction of local results to generic SERPs, while Bing included an "8-pack" from day one of its June [...]

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